Episodes

August 09, 2021

"How To Design Your Website To Convert Visitors Into Leads" | Rodney Hu, 209Digital

I want to share with you the authority website framework - how to map it out and what it looks like when plotted on the canvas. The whole purpose of a website layout and framework is to be very specific with where traffic flows after a user lands on your domain. As you develop this, it's going to build the effectiveness and authority of your website leading to better conversion.

August 09, 2021

"The Authority Framework For Becoming An Expert In Your Industry" | Rodney Hu, 209Digital

I want to share the authority framework and three secrets to growing your audience and establishing your brand in an industry. This quote really resonates with the topic that we'll be talking about: “A small piece of wood creates a small fire, adequate enough to warm you up. Add just a few more pieces to blast an immense bonfire, large enough to one of your entire circle of friends.” My goal with this framework is to show you how to take that spark, turn it into a flame, and watch it grow into a bonfire.

August 06, 2021

Episode 44: "Podcast Funnel - Funnelytics" | Rodney Hu, 209Digital

I want to share with you a podcast funnel - the process and workflow of how to go about finding guests, creating content, publishing content, promoting content and ultimately how we can drive specific digital marketing. Depending on the metrics you want to track, you can position this. Most of my audience can be found through LinkedIn - this is where I began outreach and finding guests. You can also use Facebook groups, email outreach, finding people through other forums, or just doing research on Google.

August 06, 2021

Episode 43: "Influencer Method - Funnelytics" | Rodney Hu, 209Digital

I want to share a framework that I've been studying, learning and implementing over the past few years. The idea is termed as the “influencer method” of how to grow your own audience, grow your following and influence amongst a target audience and target market by leveraging other people's audience.

August 06, 2021

Episode 42: "Authority Funnel Framework - Funnelytics" | Rodney Hu, 209Digital

Using the Authority Funnel Framework, you can position yourself as an expert and an influential authority within your space and your target audience. The big problem right now is that with so many people creating content, there's a lot of noise. The markets are very saturated. How do you position yourself to sound like music in a noisy market? That's the mindset behind this framework. A common myth or misconception is that you have to be someone famous or already have a large following in order to be considered an authority or thought leader within your space.

July 14, 2021

Episode 41: "Tacking Mental Health Through Health Tech" | Kate Cordell, Opeeka

In this episode, I talk with Kate Cordell and Ken Knecht are the Co-Founders of Opeeka, an AI-driven mental healthcare software company. Their cloud-based solution aggregates mental healthcare assessments from multiple providers into a single digital story map. In this interview, they explain how their solution uses success-focused AI to help solve the post-Covid-19 mental healthcare. Dr. Cordell is a nationwide thought leader for behavioral health technology, integrating data systems to support a whole- person approach to care. She has built models for federal, state, county, healthcare providers and community-based agencies to convert behavioral health and social program data into decisions and decisions into positive outcomes.

Expert Interviews

June 30, 2021

Episode 40: "Marketing Strategies For Health Tech Companies" | Dr. Roxie Mooney, Legacy DNA

In this episode, I talk with Dr. Roxie, CEO of Legacy DNA, about the new trends of digital and content marketing in the healthcare industry. We cover the forms of content and platforms to adopt, refining your brand strategy and the power of Linkedin in generating sales leads. Dr. Roxie helps health tech innovators uncover their most profitable and viable market strategies, from early adoption strategies to pivoting. She transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 160+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption. She advises startups and emerging healthcare brands and has been involved in three successful exits.

Expert Interviews

June 23, 2021

Episode 39: "A Health Tech CEO’s Handbook" | John Kalix, SOC Telemed

In this episode, I talk with John Kalix about his 20+ year journey in the healthcare industry and starting SOC Telemed to help provide tele support specifically to support acute healthcare and address the shortage of specialized clinicians across the US. He talks about his lessons and journey as a CEO and shares wisdom from launching multiple products and solutions focusing on clinicians and hospitals across the United States. John Kalix spearheads SOC Telemed’s efforts to be the leader in the field of acute telemedicine by bringing the highest quality of care, the best clinicians, and the patients who need them, together with using technology. He comes to SOC with more than 25 years of experience in healthcare.

Expert Interviews

June 16, 2021

Episode 38: "Storytelling About Your Work To Level Up" | Jim Kean, Journi Health

In this episode, I talk with Jim Kean, VP - Infrastructure and Operations at Journi Health, about how health tech professionals and companies can transition and level up in the work that they are doing through working with larger companies, communicating effectively, and getting funding to scale your operations further. Jim Kean leads Journi Infrastructure and Operations which is focused on designing, testing and implementing digitally-driven intelligent operations and driving digital transformation for a large health insurance company. Jim’s innovative and entrepreneurial career emphasis has been developing disruptive consumer-oriented fitness, health, and wellness experiences. Prior to joining Cambia in November 2016, Jim was founder and CEO of WellnessFxTM, a digital health company focused on providing easy and affordable access to blood-based diagnostics bundled with telehealth consults. He was also founder and president of Sapient Health Network (SHN), which became the consumer-facing business of WebMD.

Expert Interviews

June 09, 2021

Episode 37: "The Power Of Content In Driving Business" | Blossom Onunekwu, Blossom Into Wellness

In this episode, I talk with Blossom Onunekwu, CEO of Blossom Into Wellness. She talks about the power of content in the world today for driving business and helping them build their recognition and presence online. From the importance of adopting a content plan into your business, to the various forms of content out there, how to track it and the various platforms to build your online presence through, it is all covered in this episode. Blossom into Wellness is a health communications agency headquartered in Atlanta, Georgia. Blossom, the founder, specializes in organic social media marketing and content creation in the form of long-form web content. Blossom has serviced both local businesses, international businesses like the International Data Group, and governmental agencies like the CDC.

Expert Interviews

June 02, 2021

Episode 36: "Failures and Lessons from AI Driven Technology" | Jerry Abiog, Standard Insights

In this episode, I talk with Jerry Abiog about his experiences as CMO of Standard Solutions. He talks about the trends and developments of artificial intelligence across all industries today and how companies can leverage the data they have to understand consumer behavior and target their audience better, leading to top-line and bottom-line growth along with more repeat customers. Jerry Abiog has over 25 years of sales and marketing experience. He currently serves as a Co-Founder and CMO of Standard Insights, an AI as a Service growth marketing platform headquartered in Fort Myers, FL. Their mission is to be the global Standard on how successful businesses prioritize and execute their customer engagement from Insights gleaned from their data.

Expert Interviews

May 27, 2021

Episode 35: "Behaviour Change and Overcoming Resistance in Healthcare" | Ryan Jones, Florence Healthcare

In this episode, I talk with Ryan Jones about his experiences starting Florence Healthcare, a software solutions provider in clinical research, focused on document and data management. He talks about his personal journeys well as the challenges faced when launching technology solutions among clinicians. Ryan Jones started his career at Boston Consulting Group before becoming Product Manager for Microsoft Sharepoint. From there, he became President of Pubget, where he helped the web's largest sites make information understandable and accessible with document management technology. Pubget had 600 medical centers and 6 of the 10 largest pharmacies as customers -- and he saw an opportunity to further serve customers like these. He co-founded Florence Healthcare in 2014, and is now the acting CEO, with a passion for leading the company to build intuitive software that accelerates clinical trials.

Expert Interviews

April 29, 2021

#34: "Teaching Others Through The HealthTech Hustle Platform” | Rodney Hu

Have you ever felt that you are on top of the world and in your prime? This is exactly how Rodney felt when he was just starting out his professional life. He had everything he needed -- a stable career and a high-paying job. But what happens when adversities come your way? Rodney chose to use these setbacks to accelerate his ambition and dreams. Taking the learnings from these opportunities and navigate through adversities. In this episode, Rodney Hu shares with you his story when he was starting out in the business and how he found opportunities amidst the challenges. He is also excited to discuss how his show the HealthTech Hustle Podcast is shaping this 2021 for his listeners.

Expert Interviews

January 13, 2021

Episode 33: "The Impact of Wearable Devices in Health Technology" | The Wearables Expert, Digital Salutem

João Bocas is a professional digital influencer & keynote speaker and is a globally recognized business thought leader, mentor, advisor, and entrepreneur with +25 business acumen. He is helping brands to connect with multidisciplinary audiences online. His expertise and professionalism, work ethic, and client centricity approach make him one of a kind to work with. Now, more and more reputable technology brands trust João Bocas. In this episode of HealthTech Hustle, João talks about how wearable devices have innovated how it has affected the lives of the consumers of today. He will share his advice on how to maximize these devices and how social media can be a great help to grow a healthcare business.

Expert Interviews

December 16, 2020

Episode 32: "The Power of Delegation in Business" | Kenny Schumacher, Delesign

Kenny Schumacher is the founder of Delesign. This is a flat rate graphic design productize service that has grown to a remote team of over 50 people. Kenny has also had experience selling business and investing experience in real estate. In this special episode of HealthTech Hustle, Kenny shares how delegation plays an important role in all kinds of business industries whether it be the healthcare field or designing.

Expert Interviews

December 09, 2020

Episode 31: "Leveraging Good Relationships and Media Relations to Support a Thriving Healthtech Business" | Rachel Ford Hutman, Ford Hutman Media

Rachel Ford Hutman is the founder of Ford Hutman Media. A media company that provides communication for elite Science companies specializing in the development of health technologies. In this episode of the HealthTech Hustle, Rachel shares her motivation to delve deeper into the healthtech industry, which is a far cry from her background as a reporter. Now, she’s leveraging on her background to bring healthcare technology to greater heights. She’s a “global health industry connector” and a “problem solver” whose mission is to deliver accessible health stories to stakeholders that are easy to understand and relate with.

Expert Interviews

December 02, 2020

Episode 30: "8-seconds UDI Capture" | Joan Meléndez & Dawon Hawkins, Xcelrate UDI

Joan Meléndez has over 25 years of experience in building and optimizing healthcare applications. She focuses and specializes in perioperative, anesthesia, and trauma workflows. On the other hand, Dawon Hawkins, is the man behind Xcelrate’s operational success, excellence and growth. In this episode of HealthTech Hustle, Joan shares her journey as to how she created Xcelrate UDI (Unique Device Identifier) which helps the healthcare industry improve medical compliance and reduce patient risk. As a bonus, Xcelrate UDI’s COO, Dawon Hawkins, is joining the show to share his stories too!

Expert Interviews

October 06, 2020

Episode 29: "Formula to Success for Growing Digital Health Startups" | Bryan Loomis, Bryan Loomis LLC

Bryan Loomis is a board member, advisor and mentor to a lot of health tech startups. He is the Growth Expert and Mentor for the c company he started called Bryan Loomis LLC. He also runs a rapidly growing Slack community called Viral Health Founders. In this episode, Bryan Loomis shares his core values in mentoring and helping digital health startups to set themselves up for success. As a person who acquired his MBA in the healthcare industry, it helped him discover and innovate processes that will help the startup companies to grow rapidly in the industry of healthcare that is already ingrained.

Expert Interviews

September 30, 2020

Episode 28: "Patient Engagement Is King" | Muthu Krishnan, Kencorhealth, Inc.

Muthu Krishnan has more than 16+ years of experience in the healthcare industry. He is the CEO and President of Kencor Health, an AI-assisted patient engagement platform that brings compliance care content and communication together to deliver quality outcomes at reduced cost. In this episode of HealthTech Hustle, Muthu Krishnan talks about his 16+ years of interest and experience in the healthcare industry and how it led and helped him understand what the patients need to create the smartest and most engaging health ecosystem.

Expert Interviews

September 23, 2020

Episode 27: The Art of Egg Freezing | Brittany Hawkins, ELANZA Health

Brittany Hawkins is the author of the book, “Everything Egg Freezing”. She’s also the director and co-founder of the AI platform, ELANZA Wellness. ELANZA is established with a mission to create digital health tools helping fertility doctors to optimize their fertility treatment and deliver improved and better patient experience. In this episode of HealthTech Hustle, Brittany talks about her journey through fertility treatment, the challenges she encountered through the process and how she overcame her fears. As a fertility patient herself, she has first-hand experience and she used it as a launching pad to see the opportunities on the field and what can be done better to improve the patients’ fertility journey.

Expert Interviews

September 16, 2020

Episode 26: "Confronting Sexual Attacks Through Technology" | Liesel Vaidya and Madison Campbell, Leda Health

Liesel Vaidya and Madison Campbell are co-founders of Leda Health Company. Using their expertise in technology and epidemiology, they teamed up and innovated on a kit that can be used to collect evidence, gather data and report. In today’s episode of the HealthTech Hustle, Liesel and Madison will share their advocacy against sexual assault and show the steps they took to turn the skepticism into an opportunity and how you can launch into something bigger.

Expert Interviews

September 09, 2020

Episode 25: "Hustle Your Way to a Successful Entrepreneurship" | Irewole Akande, City Health Tech

Irewole Akande is an engineer and an international entrepreneur from Nigeria who is committed to spearheading products that can prevent potential problems in the society. In this episode of the HealthTech Hustle, Irewole brings in a whiff of inspiration as he shares his journey of success as an entrepreneur in a place where he is considered to be a minority. He started off as an international student who had to juggle his studies with a full time job, while working on his ideas of creating products that can resolve major problems in the society, particularly in healthcare.

Expert Interviews

August 26, 2020

Episode 24: "The Intervention of Technology in the Lives of Mid-Life Women " | Ann Garnier, Lisa Health

Ann Garnier is the founder and CEO of Lisa Health, a company that’s committed to the use of technology in empowering women and helping them navigate through mid-life with ease and confidence. In this episode of the HealthTech Hustle, Ann recounts her journey from being a woman who had to rely on herself to try and understand the changes happening in her body to being a woman who has most of the answers, credible ones at that, to all the woes every woman in the mid-life are encountering as they go through the menopause stage.

Expert Interviews

August 12, 2020

Episode 23: "The Impact of Innovation and Technology to the Future of Healthcare Tech" | Robert Niichel, SmartTab

Robert Niichel is the CEO and Founder of SmartTab, the first ever wireless technology on drug delivery system. It’s a medical breakthrough in the form of an ingestible capsule that works primarily to deliver medication exactly when the patients need it, and where they need it. In this episode of the HealthTech Hustle, Bob shares how his company made a difference in the lives of patients by making innovation and technology work together. The company’s mission is to create better patient outcomes, so tune in and find out exactly how this mission is coming into fruition.

Expert Interviews