In this episode, I talk with Dr. Roxie, CEO of Legacy DNA, about the new trends of digital and content marketing in the healthcare industry. We cover the forms of content and platforms to adopt, refining your brand strategy and the power of Linkedin in generating sales leads.
Dr. Roxie helps health tech innovators uncover their most profitable and viable market strategies, from early adoption strategies to pivoting. She transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 160+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption. She advises startups and emerging healthcare brands and has been involved in three successful exits.
- Niche B2B Podcasts. Having a podcast as a small business owner is such a powerful tool to learn about all that is happening within your industry but also develop valuable relationships with business partnerships.
- Market Strategy Vs Marketing. Having a strong market strategy means to understand your value proposition that you are offering to the market. Marketing on the other hand is about developing a brand and recognition within your industry.
- Content Can Lead To Business Development. Developing high value content focused on your niche target audience can be a catalyst for people discovering your works and wanting to connect with you. In B2B businesses especially, a podcast can be a great tool to invite other individuals from the industry to be featured on your show which can lead to a partnership being formed and provide you access to their network.
- 01:25 – Dr. Roxie’s background in health tech and the healthcare industry
- 04:20 – The potential of marketing in the healthcare industry
- 06:50 – The benefits of being a content creator
- 08:51 – How to start your brand building journey
- 10:22 – How content can boost business growth
- 13:06 – Understanding the strategy and ROI of content marketing
- 15:56 – Trends in the digital marketing landscape in the healthcare industry
- 18:19 – The value of LinkedIn
- 23:30 – Market Strategy vs Marketing Strategy
- 29:15 – Having a content creation team
- 33:16 – Advice for companies that want to adopt digital marketing
- 37:17 – Rapid Fire Round
- “Content creation is one of the best tools for generating sales leads and building authority within your industry..” – Dr. Roxie Mooney
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